THE CRITICAL SLIDE SOCIETY

Getting Back to the Roots of the Surf Lifestyle

Shifting focus from the competitions and the winner's podium back to the pure joy of you, a board and the waves.

Born from a blog in a sleepy seaside village on the Central Coast way back in 2009, The Critical Slide Society was founded on a vision that embodies the heart and soul of authentic surf culture. We didn’t start as a brand. We were surfers & artists, photographers & illustrators, musicians & film makers. A network of friends. 

As a creative label, we’ve collaborated with makers from across the globe who all share a similar outlook and inspiration - to shift focus from the competitions and the winner's podium back to the pure joy of you, a board and the waves.

We wanted to create a brand that would connect people through a blend of fashion, art, surf, coast and community - stripping the lifestyle back to its roots and bringing surf culture and sustainability to the forefront. Fast forward to today, and The Critical Slide Society has won the Best Boardshorts three years in a row and is stocked in the best retail stores worldwide.

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Wetsuits

Fins

Surf boots, hoods, gloves & vests

Footwear

KEEP IT SIMPLE SURF

KISS

43 Shortmarket Street
8001 Cape Town
0027 (0)21 4222618

South Africa

Monday to Friday 9am - 4pm

Saturday 9am - 1pm



Free parking on Riebeeck Square.

Find us here

VANS + PILGRIM

Nestled in the creative heart of Williamsburg, Brooklyn, Pilgrim’s vision has been grounded in functional, durable, and responsibly made garments pulled from the roots of surfing, art, and outdoor adventure.

The collection's color choices derive inspiration in part from New York City's public school playgrounds, a place, much like waves, that nurtures our creative inner lives.

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SURF ART CITY

ANT FOX

We are showcasing all our favourite photographers from South Africa on our website.

Contact Ant Fox

THE MIKEY FEBRUARY COLLECTION

Vans Surf team rider Mikey February leads a life of purpose and intention, both on and off his board.

The intention and determination that February displays riding a wave is the same intention and determination he applies to life off the board, a mindset that’s helped him to become one of the world’s most accomplished surfers.

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HOW CAN WE HELP ?

  • Chommies

    Chommies

     This short film is a result of a few trips around home. Featuring sections from South Africa, Namibia, and Mozambique. Filmed by: Pete Beukes Alan van Gysen Additional filming: Dave...

    Chommies

     This short film is a result of a few trips around home. Featuring sections from South Africa, Namibia, and Mozambique. Filmed by: Pete Beukes Alan van Gysen Additional filming: Dave...

  • WSL 2023 FINALS DAY RECAP WITH KAI LENNY & KELLY SLATER

    WSL 2023 FINALS DAY RECAP WITH KAI LENNY & KELL...

    Went to the WSL Finals and the energy was unreal, then connected with the Goat himself Kelly Slater to get his insight. This podcast made possible by @ANewEarthProject

    WSL 2023 FINALS DAY RECAP WITH KAI LENNY & KELL...

    Went to the WSL Finals and the energy was unreal, then connected with the Goat himself Kelly Slater to get his insight. This podcast made possible by @ANewEarthProject

  • OUT OF THE RAFTERS

    OUT OF THE RAFTERS

     “Out of the Rafters” documents Dane and friends going up into CI’s design library storage loft (in the rafters), where decades old magic boards from Tom, Kelly, Rob, Malloy Bros...

    OUT OF THE RAFTERS

     “Out of the Rafters” documents Dane and friends going up into CI’s design library storage loft (in the rafters), where decades old magic boards from Tom, Kelly, Rob, Malloy Bros...

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CI PRO : THE MOVIE

Ding repair

Call or mail us for

more information about

repair time frame and price.

021 4222618

hello@keepitsimplesurf.co.za

DIY repair tools available in store and online.

REPAIR, TOOLS & STORAGE

Contact us
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